The slogan ‘innovate or die’ stands true to its words as brands can only survive in the market if they are constantly innovating and offering something new on the platter with time. That said, innovation and creativity don’t come easy.
To understand the phenomenon of creativity, we must understand the dynamic concept of ‘design thinking’ as it fully caters to the user-oriented, prototype-centered process of innovation.
The Point:
Companies are aspiring to ‘think’ like designers and make use of the design principles to excel in their own space. In fact, the firms that are eager on the design-thinking shine in their endeavors because they are continuously redesigning processes. Be it leading, managing, creating and innovating; everything can be designed.
Design is not all about looks, do not be blinded with the illusion of visual appeal. Design is about crafting something new and shelling out a form through expertise, so as to provide interactive solutions for complex situations.
Design Thinking Process:
The regular innovation process consists of 4 stages – ideate, define, design and develop. These stages have to be synced efficiently so as to foster innovation in an organization.
On the other hand, the design thinking process has 5 stages- empathize, define, ideate, prototype, and test.
It also welcomes the multi-dimensionality of a dynamic process and we have the liberty to juggle the stages in a manner that complies with our workflow or turns the thinking process awesome. The process brings out more ideas and refers to more choices. It is then our decision to turn the fate of these ideas by making our choices. The design thinking process is more of a diverging and converging process as against the linear innovation process.
